Creativity International is 20 years old this year
2013 has also seen Creativity International achieve record sales. It’s been a phenomenal year.
From their beginnings twenty years ago as purely an educational product supplier selling mostly to schools and distributors, Creativity International’s business has grown exponentially and are now one, if not THE, largest supplier of educational art, craft and resources in the UK with strong export business across Europe and beyond. Three years ago they expanded their product range selling Photographic Backdrops for film, TV and the professional photography market with new products coming out each year. www.creativitybackgrounds.co.uk. Two years ago they launched the Strathmore Fine Art Paper from America, here in the UK and this is gaining market share. www.artistpapers.co.uk. And there is another new business hot on the horizon.
“2013 has been a marvelous year for Creativity and the Creativity Team. From our very beginnings when we ran our business with a stock file that was in a cardboard box and a computer that we borrowed for the week and returned it a weekend, we carefully selected the best people to work with us, who could see where our business could get to. Working really hard, has been great fun seeing the fruits of all of our hard work turning into record sales and lots of long-standing customers. We still feel like a small company though and I think that is why it is such a great business to be in, everyone has an important part to play and relishes playing it. As a celebration of our 20 years, we all went to London for the weekend, and there we stayed in superb hotel and saw a show “The Lion King” before heading back for the rest of the fun evening. Now we are looking forward to see how we can better what we have done so far. Very exciting times.” Rob Ireland, MD of Creativity International
Creativity stock everything you and your children could want for arts and crafts. They also hold the license for Mister Maker, the CBeebies’ arts and crafts show and their brilliantly bright art and craft kits are sold online direct www.creativitycrafts.co.uk and on Amazon, and through retail outlets such as John Lewis and Hobbycraft.
With professional photographers, artists, graphic designers and craftspeople working actually within Creativity International, they are ensuring they stay ahead of the game in terms of product development and cost effective sourcing.
Their interaction with their consumers on Facebook, Twitter and Pinterest is growing and families and craftspeople are encouraged to link up with them on there to hear of new promotions!